Andy Rubin’s Essential is a new kind of technology company and its first product, Essential Phone, challenged us to create a striking showcase for its launch at retail, with an execution as intriguing, yet simple, as Essential Phone itself.
Our thanks to Design Director Jon Cammarata for our latest front panel. Jon writes:
“Our family has been to Cape Cod five times, and it remains one of our favorite places to vacation. We love the variety of beach types, and beaches such as First Encounter, where the tide goes out seemingly forever and leaves nothing but shallow, sandy-bottomed tide pools that are just perfect for learning how to skimboard.
It’s summer and time to leap into the beautiful blue waters of Skaneateles Lake. And what better than the airy brightness of watercolor to capture the moment? Thank you, Carol Hatch, for our new front panel.
And here's the piece in all its glory:
Senior Designer Laura Woodruff created the latest front panel for the Genesee Studio, and describes its creation and inspiration for us:
“For this piece, I chose to use pastels (the chalky kind). It’s a medium that I used throughout college and always enjoy working with. I can build up vibrant color, achieve a great level of detail, and have the freedom to use an eraser when I need to add a highlight or remove an area.
Last summer, Senior Design Director Chris Andrews was one mountain away from becoming in an Adirondack 46er – summiting all 46 of the Adirondacks High Peaks – but he waited until March of 2017 to make the crowning ascent.
In anticipation of birds and blossoms, senior designer Jonathan Fitch accepted a friendly challenge to create a hummingbird on his tablet, and it morphed into a front panel for the Genesee Studio.
If you would like to see Jon's creative process from start to finish, click here for the 2-minute video.
Congratulations to our Chili Champ, Mike Bellamy, winner of the 2017 ChaseDesign Chili Cook-off!
The ChaseDesign holiday mailer starts its journey a year or more before it arrives in your home. In 2016, the mailer was the collaborative effort of designers and production specialists who took the idea from a simple paper prototype, studied how it would fold and open, hand-cut refined prototypes, did type studies, chose paper stock, and designed an envelope to carry the finished piece around the world.